Dean of the School of Communication Studies at the Wisconsin International University College, Dr. Kweku Rockson has advised political parties to avoid using intemperate language on platforms they find themselves on as the country gets closer to the December general election.
Dr. Rockson gave this counsel at a panel discussion organized by the school on the topic “Political communication in the covid-19 era: Strategies and innovations for election 2020”.
He urged political parties to come to the realization that the media space is very powerful, as such, decent language should be used when they are communicating.
He explained that the use of appropriate language on media platforms by political actors will go a long way to help the public.
“People have got to realize that a platform is a very serious place and if you are talking and especially you have a microphone in front of you then it is important that you realize that you have to be very measured in whatever you say. We would advise that they should try and control themselves, it is tempting but I don’t think it is the best. Especially for those of us in academia, we believe strongly that these are the things that should not be encouraged. Platforms like this and how it went, people will begin to see that yes we can talk we can disagree but let us make sure that we do it in a very decent manner” he said.
Also speaking at the discussion, Ayawaso West Wuogon constituency chairman of the National Democratic Congress, Bismarck Aborbi Ayitey, shared his thoughts on the topic saying that the outbreak of the coronavirus disease has made communication very expensive.
“For us as political parties, we don’t only communicate during elections. Because we have policies and programs that run over a political period. So at every point in time, we find a way to communicate with the public whether you are in government or opposition, you have an idea to pitch and it can only come out when you voice it out using the various means. Face to face and using social and traditional media and any other forms. But the effects of Covid-19 has made communication very expensive.” he said.
The New Patriotic Party’s Director of Communications, Yaw Buaben Asamoah, who urged the public against believing everything they see on the internet.
He mentioned that;
“Some people intentionally create fake news so that they can destroy their opponent when we all are engaging in politics. I would advise that Ghanaians should not believe everything they see online and also they should avoid spreading news when they realize it is fake” he said.
Executive Director Penplusbyte, Juliet Amoah identified that digital campaigning is the future and thus advised students to look at studying and equipping themselves in the field.
Political Communication expert and lecturer at the Ghana Institute of Journalism, Dr Etse Sikanku was also a panelist for the discussion.
Lecturer, Mrs. Esi Asante Antwi moderated the discussion.
The panel discussion was part of activities organized to mark the university’s 20th Anniversary.
It brought together experts and representatives of political parties to deliberate on innovative ways of communicating to the public on political matters during this time where covid-19 has encouraged some restrictions and has moved most discourses online.
Story by: Dorothy Buatsi | universnewsroom.com