Charles Nii Armah Mensah, popularly known in showbiz as Shatta Wale, has stressed the need for Ghanaian musicians to work with one common music genre.
The artiste who addressed the nation on June 2, 2021, in what he termed as a “State of the Industry Address” via his social media platforms, opined that musicians in the country should have a specific music genre that will gain international attention.
According to the award-winning Reggae and Dancehall artiste, Ghanaians do not have one particular type of music they do, a development he says is affecting the music industry.
“I want to propose that we, music makers and stakeholders, come together to identify one genre that can be attributed to all music works coming from our part of the world…
“Let’s do it for our industry to give it a global attention we have long desired,” he said.
The “Borjor” hitmaker entreated musicians in the country to pay close attention to the business side of their craft and make money with their talent.
Shatta Wale further urged all relevant institutions and stakeholders in the music industry to prioritize Ghanaian music on various platforms.
“Let’s learn to make money with our talents. Let’s invest in educating ourselves about how to add value to our craft and make a living out of it. We should be able to make money even when we are not in the studio…
“I want to propose the institution and enforcement of a national agenda to prioritize Ghanaian music on our airwaves, let give Ghana music 90 percent of the airwaves and spread 10 percent for other countries,” Shatta Wale asserted.