I know that excitement when there is a large musical concert been organized by great music hitters in this country in the likes of Amakye Dede, Obrafuor, Sarkodie, Stonebwoy, and the rest.
But how did you feel when you attended that music concert you have always been attending and ever ready to attend either in rain or shine – I perceive you have started thinking about that concert you went to already, the people you met not forgetting the artiste you saw and their performances.
Have you ever taught of what will happen to the Ghanaian music industry after Covid-19? – will the dying industry be able to come back to its feet after the pandemic?
Well, ever since the normal life of Ghanaians was interrupted abruptly by the novel coronavirus, all music concerts have come to a standstill not overlooking music awards in the likes of the Vodafone Ghana Music Awards (VGMA).
The nominees’ jam which was scheduled for the 4th of April at the Koforidua Jackson Park but was postponed due to this same pandemic, even though organizers and partners had settled on Friday 28th and Saturday 29th August as the VGMA but since it is going to be a virtual program and base on strictly invitation, that will be a different topic to discuss another time.
In recent times we have seen some fabulous music hitters like Sarkodie and Shatta Wale with transcendent virtual music concert, but one will ask is this going to be the new normal -where we will be at home and be streaming pre-recorded shows online? Aren’t we going to experience that jumping and meeting new people again?
I know so far you have started thinking about a lot of things, like how will these musicians earn income, since one of their major sources of earnings from concerts have been affected by this same pandemic- and those who were not on any budget since we all did not foresee this deadly disease coming our way.
My main concern is, will the dying music industry be able to bounce back on its feet after COVID-19?
Despite, the Ghanaian music scene is just a space of acts pushing their arts and trying to make a living out of it and a country where there are few registered and recognized record labels I think the industry will not die off just like that, although some musicians have been complaining before the pandemic that Ghanaians are not supportive enough in promoting their music- An interview with Manifest and is worth quoting.
Invest in my body to be somebody, pray to Allah that it works/We pay for videos, we pay for studio, blowing our savings, oh it hurts/No record labels, we are the label/A bunch of workhorses we no get stable”
But in all, since these musicians in question have not relaxed despite the pandemic but have taken advantage of every chance that comes their way to record songs and shoot videos, I think the music industry will survive even during and after COVID-19.
Source: Henry Mensah | universnewsroom.com