Ghana will join other nations across the globe to mark International Tourism Day today, September 27, 2021.
The development comes on the back of the International Tourism Day slated for the 27th day of September every year.
Speaking in a media engagement, the Public Relations Officer of the Ghana Tourism Authority, Mr. Kofi Atta Kusi stated that the Ministry of Tourism, Arts and Culture in partnership with his outfit have launched a domestic tourism drive to market iconic tourist sites dotted across the country to domestic tourists to significantly revenues accruing from the local tourism industry.
He added that some selected tourist attractions have been redeveloped and upgraded under a World Bank Grant to make domestic tourism a viable alternative to foreign tourism-related activities.
“The Ministry of Tourism, Arts and Culture has partnered with the Ghana Tourism Authority to put more premium on domestic tourism and its related activities to shore up revenues generated in the tourism industry which has been affected by the Covid-19 pandemic and the associated lockdown across the world.
The World Bank has provided the government with a grant to identify some existing tourist attractions and upgrade them to drive in more patronage from domestic tourists. We have completed work on a number of these facilities and others still are being worked on to bring them up to internationally recognized standards”.
Also, Mr. Atta Kusi stated that in order to bring acceptable levels of customer satisfaction and experience, it would be incumbent on all stakeholders in the tourism industry to work together with the government to maximize the potential of the industry which could bring in huge amounts of foreign exchange to give value to all of them.
He revealed that this year’s celebrations would be held in Ho on the theme “ Tourism for Inclusive Growth”.
“We want to fully maximize the potential of the multi-billion dollar tourism industry inclusive of both domestic and foreign tourism, we need to put all hands on deck to achieve this target”.
The theme for this year’s celebrations gives the indications of how the government wants to give potential tourists the best of services to make them feel at home and recommend the iconic tourist attractions to their social circles”.