If it affects both sexes, then any other colour could be used.
Why are bright colours used for the campaign of cancers? Why pink ribbon for breast cancer? Why the colour pink?
In 1998, director of the Color Association of the United States, Margaret Welch in an article inMAMMmagazine described pink as “a quintessential female colour”
“It is playful and life-affirming, calming and stress-reducing.
You cannot say a bad thing about it” she addedFor several decades the pink ribbon has been used to represent breast cancer awareness, with the month October observed as breast cancer awareness month.
According to estimates from the International Agency for Research on Cancer (IARC), in 2018 there were 17.0 million new cancer cases and 9.5 million cancer deaths worldwide.
In Ghana, The Global Cancer Observatory (Globocan 2018) shows that there were 22, 823 number of new cases recorded and 15,089 number of death.
People are therefore encouraged to patronize and wear pink in October to raise awareness and support early diagnosis and treatment of breast cancer.
To many, cancer is deadly, ugly and a killer of joy so why represent breast cancer with pink?
Pink, in Margaret Welch’s opinion, is everything cancer is notably not.
Meaning of pink
According to BournCreative, Pink is a delicate colour that means sweet, nice, playful, cute, romantic, charming, feminine, and tenderness, friendship, affection, harmony, inner peace, and approachability.
The colour pink is considered feminine in modern Western countries.
It is a colour of universal love of oneself and of others, often associated with bubble gum, flowers, babies, little girls, cotton candy, and sweetness.
The pink ribbon
The pink ribbon is an international symbol for breast cancer awareness.
Organizations may use the pink ribbon to represent the fear of cancer, hope for the future, champion charitable goodness and intended to evoke solidarity among breast cancer patients.
People may also wear the pink ribbon or pink in October to support the awareness and boost the moral support of breast cancer patients.
Pink gemstones are believed to bring about serenity, relaxation, acceptance, and contentment, as well to neutralize disorder or soften frustration.
The phrase “in the pink” means healthy, while the expression “tickled pink” means being happy, content.
The pink ribbon is intended to give assurance and affirmation of health and happiness through the treatment journey of breast cancer.
In the early 1990’s Charlotte Haley, who had most of the significant women in her life battled breast cancer, introduced the concept of a peach-colored breast cancer awareness ribbon.
She attached them to cards saying, “the National Cancer Institute’s annual budget is 1.8 billion US dollars, and only 5 percent goes to cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”
Haley was strictly grassroots, handing the cards out at the local supermarket and writing prominent women, everyone from former First Ladies to Dear Abby.
Her message spread by word of mouth. Haley distributed thousands of these cards.
The peach coloured ribbon of Haley aroused interest from Alexandra Penney, editor in chief of Self magazine, who was working on Self magazine‘s 1992 National Breast Cancer Awareness Month issue.
She saw the initiative to adapt to Haley’s idea by working with her. But Haley rejected the offer saying that Self’s initiative was too commercial.
Unable to use Haley’s peach ribbon for legal reasons, Self magazine and others interested in promoting breast cancer awareness with a ribbon as a symbol decided to go pink.
Source: Nana Abena Grant | universnewsroom.com