Senior lecturer at the University of Ghana Business School Dr. Kobby Mensah has indicated that events organized to promote made in Ghana goods go beyond seeking to generate income for the economy. His statements were made following the launching of the “Wear Ghana Month” by the National Commission on Culture on February 26 this year under the theme “Wear the talk, promote your own”.
“We started pushing the patronage of made in Ghana goods so we gradually change our behavior, our attitudes towards goods that we ourselves produce and of course that is being the main drive.”
Speaking in an exclusive interview with Radio Univers, Dr. Mensah pointed out that such events are organized not only to accrue income but to propel a positive change in the attitudes of Ghanaians, as well as make more visible, some local products which some individuals are oblivious of their existence.
“Again there’s also the idea of creating visibility because yes we are in the country but quite a number of people may not even know where to actually get a particular made in Ghana product. Some people may not even be aware that certain products are even made in the country. So apart from the change of attitude and behavior is also about creating visibility in our own competencies and abilities in producing and these are some of the main drivers for the event not necessarily economic.”
Touching further on the issue, Dr. Mensah stated that the promotion of locally made goods has yet more results to achieve. He thus called for a policy introduced by the government aimed at guaranteeing better outcomes from the promotion of Ghanaian products.
“We have made some gains, but the gains are still not enough simply because most of these are not backed by policy. In most cases, it’s been left at the operational level where the ministries of the department responsible for them try to push them with no legislature behind it. Another problem is that each time we change government we intend to change focus, so we spend energy and efforts in promoting these. Change in government comes and we change the directions on a particular product, we change the way that we promote that particular product.”
He, however, concluded that a consistent approach backed by law should be taken, so that a change in government will not affect this drive.
“I think there must be a consistent approach and this could really happen when we have policy backing some of these things so that when a government comes and goes it will not affect the drive towards made in Ghana goods.”
By: Mariam-Akorfa Baah